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The Eyes Have It: Are You Sure You See Reality Correctly?
You can’t tell from my profile photo, but I have two different colored eyes. One is brown and the other blue. In fact, the brown eye is...
Andrew Dod
4 min read
From Strategy Development to Execution: The Last Mile to Excellence
On importance of strategy development Every company, no matter how small or large, struggles with the challenge of creating an effective...
Andrew Dod
8 min read
The Biggest Mistake Marketers Make
Before a crowd of small business executives, I was recently asked what the number one mistake marketers make. Without hesitation, I...
Andrew Dod
4 min read
Fuhgeddaboud the Elevator Pitch? What’s their Elevator Catch?
A well-honed elevator pitch is important for companies whose value propositions are not immediately apparent. For the Home Depots and...
Andrew Dod
2 min read
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